Initially people would look at the two of us on the tractor with much trepidation, but after a while, they agreed that we could manage. Well two or three vacations went by, I was a cocksure driver by then and one day while returning to park the tractor in the shed, I overshot the point of no return and crashed into the garage wall (I still blame the individual brakes!). A big crack developed on the wall, the panicked me stamped the brakes in time and the tractor shuddered to a screeching halt. That incident and a bad accident that followed when my uncle was driving the machine put an end to our tractoring aspirationsThis was many years ago, time flew by, whenever I went to Pallavur for holidays with my wife and kids, I would show them the infamous cracked wall…and recount the story. Now the whole family knows how to avoid me when I venture towards the garage. Pallavur has changed little. The tractor has been sold; actually it was not a very good investment, and the returns marginal! Nowadays, huge harvesters come from Tamilnad and get the work done in a jiffy.
While I was living in the US, I would see bright green John Deere’s or yellow CAT machines ruling the roost as I drove past many a countryside. The venerable International tractor was forgotten. Till hurricane Katrina hit New Orleans and the US Gulf coast…rescue efforts got underway after awhile and a year later this Business week report followed. An extract below…
Like other rural residents of southern Mississippi, Jamie Lucenberg, 35, faced a huge cleanup job last fall in the wake of Hurricane Katrina. He needed a tractor fast to clear debris and trees from his 17-acre family farm, just 16 miles north of devastated Biloxi. "We literally had to cut our way up and down the blacktop roads," recalls Lucenberg. But rather than buy an American-made John Deere or New Holland, brands he grew up with, Lucenberg chose a shiny red Mahindra 5500 made by India's Mahindra & Mahindra Ltd. "I have been around equipment all my life," says Lucenberg, who also used the tractor to earn extra money clearing destroyed homes along the Gulf Coast. But for $27,000, complete with a front loader, the 54-hp Mahindra "is by far the best for the money. It has more power and heavier steel," Lucenberg says. "When you lock it into four-wheel drive, you can move 3,000 pounds like nothing. That thing's an animal." The local dealership in nearby Saucier, Miss. (population 1,300), figures it has sold 300 Mahindras in the past four months.
Time everybody realised, it is not just brainpower and outsourced hours that we export to the US, but also machines of steel, competing with US home brands!!! And ‘kicking ass’ as they say out there!!!
Did you know that Anand Mahindra, a Harvard university MBA actually studied to be a filmmaker and even did a short movie on the Kumbh Mela?? Anand’s undergraduate major was film making and his hobby is photographing his knockout wife Anuradha(editor -Verve)!! And that the M&M was originally Mahindra and Mohammed? The Mohammed relocated post Independence to Pakistan and was Ghulam Mohammed, Pakistan’s first finance minister. Go ahead read that on line chat with Mahindra, it is worth it. BTW one more titbit, Anand was Bill (Clinton’s) classmate.

3 comments:
Heyy..That was a treat to read..! We certainly have it in us to set a standard to the whole world. Our human resources and natural resources have that potential:)
A very wonderfully written post, that traverses diff time spans. And every bit of it was new information to me.
Saved that chat for reading later.
Keep such posts coming..!
thanks Reshmi,i enjoyed writing it as well...
Thank u hari - welcome to the blogworld..
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